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October 7th, 2011
03:00 PM ET

What's in a tribute?

(CNN) - As soon as the news of Steve Jobs’s death broke, the media immediately went into tribute mode—all praising Jobs’s achievements and contributions. But one of our guests this week believes that American journalism treats obituaries with “kid gloves.”

Buzzmachine.com’s Jeff Jarvis joins our show on Sunday. He explains that in Britain, obituaries try to give the full picture of the person, not just praise.

“We have a tradition in America,” Jarvis says. “Here in the US, I think we’re more about ‘this is a moment for tribute.’ And so do we go over the top with the tribute?”

Jarvis’s discussion with anchor Howard Kurtz also brings up other questions about the former CEO of Apple. Jobs was known as a difficult person to work with. And his relationship with the press was no different. His personal life and in particular his struggle with cancer was very secretive, despite being the CEO for a publicly traded company.

“But the irony is… he spent a fortune on marketing, building up this brand this mystique,” Jarvis says. “He’s a paradox to his death.”

Watch Jeff Jarvis and more on Reliable Sources this Sunday at 11a.m. Eastern on CNN.  The Washington Post’s Nia-Malika Henderson, National Review’s Robert Costa, and radio talk show host Bill Press will join us to talk about Sarah Palin and Chris Christie’s big announcements this week. TheWrap.com’s Sharon Waxman and the Washington Post’s media critic Erik Wemple will be on talk about Occupy Wall Street and other media issues.

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