April 13 at 11am ET

Colbert to succeed Letterman on CBS; Sen. Al Franken (D-MN) on the Time Warner Cable/Comcast merger; A look at how Chinese media are covering the search for Flight MH370.
August 5th, 2012
12:17 PM ET

A Conversation with Bill Keller

Howard Kurtz talks to New York Times columnist and former Executive Editor Bill Keller about the media today.

Posted by
Filed under: Media • Newspapers
soundoff (5 Responses)
  1. Ahmet

    Lol your challenge is a riot, Vertigo. I don't even make $500 a week take home right now unlses I put in overtime or get a nice commission. Unemployment insurance is not anywhere on my paycheck stub, and my stub is itemized quite diligently. There is a witholding for Federal income tax, state income tax, Social Security tax, Medicare tax, my 401k, health insurance, and dental insurance. Unemployment insurance is nowhere to be found, and you want to know why? Because I don't pay it. My employer does.It's clear you have no clue what you are talking about here, Vertigo especially if you are calling me a neo-con. My argument is that, just like social security tax, unemployment insurance is simply another regressive tax that puts the burden of taxation on those who can ill afford to pay it. It's another way our government subsidizes the rich while screwing the poor. I have no idea how you get your argument out of what I have stated here.

    September 12, 2012 at 1:05 am | Reply
    • Elshad

      I'm not sure if your point is that you think companies sholud be less concerned with the ROI, or they sholud market their products less, or they sholud be more buddy-buddy with their customers in social media mediums.The social part of social media is the people. Users don't sign up for Twitter or Facebook because their favorite brand of jeans posts little quips about their product. People join those services because the people they are interested in and care about are there. Facebook and Twitter both had remarkable growth because they focused their product on people. These services were not sold to users as some grand new place to consume information about their favorite brands or companies; they were sold as a place to keep in touch with your friends, share pictures, stories, and opinions with the people you care about.Businesses don't care what color shirt you're wearing today, they don't care how bad the traffic was on the interstate on your commute to work this morning. Businesses have one underlying interest, and that's money. Money comes from customers who buy their product or service (you obviously know this). Expecting a business to get in the conversation for no other reason than being hip and cool is short sighted, and naive. Businesses come to social media because that's where the people are.Business are not going to spend resources building a Twitter follower-base or Facebook presence without realizing some return on that investment. Heck, even the users of social networks are getting a return on their investment. A user's investment is not monetary, it is time. In exchange for your time, Facebook tells you more about your friends that you don't get to see every day, they keep you in touch with your family, and allow you to share information with groups of people that would otherwise be more difficult to reach. These social tools offer businesses a communication channel that has a huge audience, it allows them to communicate in a way they haven't communicated before, and it allows them to directly track what kind of response their communication is really getting them. Ultimately, it all comes back to money. How much does a business spend on building these social presences? Does that investment turn into happier customers and, by extension, more sales? If not, then they're doing something wrong.Everything in business is tracked back to how much does it cost, and how much does it return. You don't hire someone because you'd like to spend 40 hours a week in the same building as them, you hire someone because you think they're going to add more value to your business than the money that you're paying them. You start a Facebook page, or a Twitter account because you believe it's going to make you more money than you were making before you had it.Now, none of this is to say that social media doesn't require a different marketing strategy than any other medium. Social media requires a significantly different pitch, a different tone, and a different attitude. Business can certainly get their customers involved and make their customers feel like their opinion is valued, and heard. A lot of companies don't get this, and they push the same kind of message they push on a television or print ad. Social media requires a different way of thinking, and it's our job as social media marketers to educate them on how to do this. Telling them that they sholudn't be concerned with ROI is not going to get us their business. We need to teach and show our clients that they have to interact with their customers differently and that the short-term goals are different, but they will be able to measure this with an increase in their ROI. We need to prove to them that it will work, and teach them how to do it.

      November 13, 2012 at 2:28 am | Reply
  2. Svetomit

    Once I a wise old man said to me, Freedom won the brave men, but if You fight for truth and justice. will end up as a dead man. It has always been from beginning of time , and will be to the end of time, ... But one human man dead, is stronger than any inhuman alive. I assume that you understand...

    August 7, 2012 at 5:14 am | Reply
  3. Pete

    Wikileaks trying desperately to gain credibility? That is too funny! The New York Times can only dream of having the credibility of Wikileaks, which publishes primary source material without the corporate media's spin.

    As for the Social Security "crisis," that is a hoax, as a number of economists have pointed out. Social Security can pay all scheduled benefits without changes for decades to come. And without changes, it could still pay more than recipients now receive even when it could no longer pay all scheduled benefits. A slight increase in the Social Security tax would take care of any deficit Social Security would face in paying all scheduled benefits decades from now.

    August 6, 2012 at 3:12 am | Reply
  4. Aaron

    You allowed Bill Keller to slam Fox News, which is fine. But why no follow-up about MSNBC? As biased as Fox News ever was, it is nothing compared to MSNBC. It meets every criticism he outlined against Fox and far more so. Very, very soft interview, Howie.

    August 5, 2012 at 4:07 pm | Reply

Post a comment


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.