Howard Kurtz talks to Jeff Jarvis about the hashtag he uses and the criticism he's had of the Games.
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Jeff Jarvis is a blowhard who knows zero about running a multi-billion media company. Stop interviewing this hack – he's constantly proven wrong (e.g., #NBCFail – oh really? Record rating a fail?)
Jeff Jarvis claim that Olympic audiences would be even greater if events were shown Live rather than "plausibly live" may sound good. That was the misguided view that NBC took when they telecast the Seoul Olympics in 1988. The result: an unmitigated ratings disaster! Because the time in Seoul was 12 hours different from New York time, events like the major Gymnastics competitions - which were taking place at 8 pm in Seoul - were telecast at 8am in the Today show timeslot in the USA. On the flip side, USA prime-time viewers got to see events like Tabel Tennis, Boxing, etc live. Is this what Jarvis believes America would embrace. In 1988, they certainly didn't! It cost a number of gifted NBC Sports executives and producers their jobs. There are still some Olympic programmers at NBC who remember that debacle. The extraordinary AUDIENCE RESPONSE to the London Olympics in terms of record-breaking viewer numbers is ample testament to the fact that "plausibly live" Olympic telecast "work". Unlike sports like football or baseball, where the results are paramount, in Olympic competitions it is the "performances" that people are most interested in seeing, That's why "plausibly live" is clearly the way to go!
NBC coverage of the Olympics is a travesty. The 2012100m final has taken place and everyone in the world including those in developing countries have seen the final, save Americans. How is this different from China and North Korea where government (in this case NBC and commercial interest) control the media and access to the internet?
Americans are being treated worse than people in third world countries. Because we have provincial mentality we are accepting the unacceptable. I am calling Jeff Travis and every enlightened American to start a campaign to prevent this from occurring in the Rio Olympics.
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