By Brian Stelter, CNN
Netflix is embracing the art of the "binge" as it seeks to sell more subscriptions during the holidays.
A Harris Interactive survey commissioned by Netflix and released on Friday found that a majority of streaming television viewers in the United States enjoy binge-viewing — the act of watching TV episodes back-to-back — and feel that it makes shows more enjoyable.
The survey may also help Netflix (NFLX) redefine what it means to binge-view. The media, this reporter included, have tended to portray binge-viewing as an extreme sport by promoting examples of 12- to 24-hour viewing sessions.
But most of the binging on Netflix and other streaming services is more casual. In the Harris survey, most of the respondents said they defined binging as "watching a handful of episodes (between 2-6 episodes) of the same TV show in on sitting."
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