By Brian Stelter, CNN
(CNN) - Before Justine Sacco took off for Cape Town, South Africa, on Friday, she tweeted: "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"
By the time she landed 12 hours later, the message had been magnified by a social media mob and Sacco's employer, IAC/InterActiveCorp, had distanced itself from her. On Saturday her Twitter account disappeared and neither Sacco nor IAC had anything more to say — perhaps disappointing the many angry Twitter users who were expecting her to be fired on the spot.
The incident — Boing Boing called it "the tweet heard round the world" — was a glaring reminder that every word uttered on the Internet can be heard by seemingly everyone on the Internet, sometimes with serious consequences.
Read more of Brian's article online here.