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MSNBC apologizes for Cheerios tweet hitting 'right wing'
January 31st, 2014
10:05 AM ET

MSNBC apologizes for Cheerios tweet hitting 'right wing'

By Ashley Killough, CNN

MSNBC President Phil Griffin apologized Thursday for what he called an "offensive" network tweet, which suggested that conservatives may “hate” a Cheerios Super Bowl ad featuring a racially mixed family.

Griffin said the person responsible for the tweet was fired.

"The tweet last night was outrageous and unacceptable,” Griffin said in a written statement. “We immediately acknowledged that it was offensive and wrong, apologized, and deleted it. We have dismissed the person responsible for the tweet.”

The original tweet, which was posted Wednesday night, said: "Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family.” The tweet included a link to an article about the commercial.

Read the full article here. 


Filed under: MSNBC • RNC