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By Brian Stelter, CNN Senior Media Correspondent
Amazon might be taking a page from television broadcasters as it expands its streaming TV service and commissions more original shows.
Emphasis on the word "might."
The company is planning a free streaming service that could complement the $99-a-year Amazon Prime product that it already has, according to The Wall Street Journal.
A few hours after the report surfaced, though, Amazon seemed to dispute it, telling reporters that "we have no plans to offer a free streaming media service."
The back-and-forth stoked yet more curiosity about Amazon's multimedia plans.
Read more of Brian's article online here.