By Brian Stelter, CNN
Later this year, the streaming video service Hulu will serve up a Pizza Hut advertisement that allows viewers to order a pizza right within the ad.
The feature combines Pizza Hut's online ordering system with Hulu's interactive advertising system. It's the kind of thing that could become more common as companies take advantage of emerging interactive ad capabilities.
Mike Hopkins, the chief executive of Hulu, promoted the Pizza Hut ad campaign at Hulu's annual presentation for advertisers in New York on Wednesday. He called the ad an "in-stream purchase unit" and said other advertisers could use it to initiate product sales in the future.
Read more of Brian's article online here.
If you weren't able to tune in on Sunday, here were some of the moments that really stood out to me:
1. Aereo has a "50 percent chance" of losing its case before the Supreme Court, one of the startup's main backers, Barry Diller, told me in an exclusive interview. "Always, I thought that ... But I did not think that it would become this important a moment in the world of technology." Here's my story about the interview, and the video.
2. "In TV, when the ratings go down, tensions go up. And sometimes, TV executives hit the panic button," I remarked while introducing a segment about the industry's use of consultants.
To that, one of my guests, Magid Generational Strategies president Jack MacKenzie, responded: "Let me tell you that tensions are high every single day; whether you're in first place or third place, there are tensions."
I asked MacKenzie about this Washington Post that a consultant helping NBC with "Meet the Press" last year interviewed David Gregory's friends and even his wife. "What it says to me is that NBC is serious about helping one of their franchises," he said. "And anything that they can do to help a franchise, as important to our society as 'Meet the Press,' and as someone who is a smart and dedicated as David Gregory, then I hope that it helped."
3. During the same discussion, Andrew Heyward, a former president of CBS News and now a digital media consultant himself, had this to say:
The very best things we've seen on TV are not consultant-driven. Take a look at CBS "Sunday Morning," for example. I don't think a consultant would approve of a program that's slow-paced with highfalutin story selection, very sophisticated writing. Yet it's an enormous hit -
STELTER: Highest rated show on Sunday morning television.
HEYWARD: That's right. And yet, it defies the conventional wisdom. So, there's good consulting and bad consulting. Good consultants can help with strategy. Bad consultants just promote sameness.
4. David Brock, the founder of the liberal media monitoring group Media Matters, told me the group has never targeted a specific person — say, a television journalist — due to a specific donation.
Brock was following up on what he called a "sensational charge that's not true" by Sharyl Attkisson, the former CBS News investigative correspondent whose work has been roundly criticized by Media Matters. On "Reliable" last week, Attkisson raised a question about whether Media Matters was paid to target her. She also said Media Matters "used to work with me on stories and tried to help me produce my stories," before turning against her.
Brock said his group's efforts to assist journalists — and challenge others — are common, "and there are conservative groups that are out there also trying to influence and shape media coverage. There's nothing unusual about that." Watch the whole television segment here.
5. "A lot of the feedback we've gotten from our time out in the field is people are learning a lot from what we do out there. They're learning about the structure of storms, they're learning how tornadoes form, how they move. Even though nature can be erratic, I think you can learn a lot from actually seeing them and witnessing them on TV." —Weather Channel meteorologist Mike Bettes on the reasons for live storm-chasing coverage on television. Here's the rest of what he said.
6. Our "Red News/Blue News" segment this week was unique because it was about, as I said, "red news until it suddenly turned into blue news." Here's the segment.
Hope you'll tune in next Sunday at 11 a.m. Eastern!
Brian Stelter asks David Brock, founder of Media Matters for America, how his group operates both independently and collaboratively with other journalists and media watchers.
After reports that NBC News hired a brand consultant to examine "Meet The Press" host David Gregrory, former CBS News president Andrew Heyward and Jack MacKenzie, President of Magid Generational Strategies, join Brian Stelter to discuss the use of such consultants in television news.
Brian Stelter’s exclusive interview with IAC Chairman Barry Diller about this week’s arguments before the Supreme Court involving Aereo, in which Diller is an investor.
After being injured when a tornado destroyed his vehicle last year, The Weather Channel’s Mike Bettes talks to Brian Stelter about the risks of live tornado chasing.
In our Red News/Blue News segment, we look at Nevada rancher Cliven Bundy’s journey from conservative media darling to liberal media target.
Good morning! This Sunday morning on "Reliable Sources," we'll be talking about... Sunday morning television. Specifically, the storied NBC program "Meet the Press," which was the subject of this Washington Post story at the start of the week: "As 'Meet the Press' struggles in the ratings, plenty of questions for host David Gregory."
The story said that NBC had a "psychological consultant" assess Gregory last year. NBC strongly disputed the word "psychological." To peek behind the curtain at the use of consultants in television news, I'll talk with Andrew Heyward, a former president of CBS News, and Jack MacKenzie, the president of Magid Generational Strategies.
I'll also air an exclusive interview with Barry Diller, the media mogul who financed Aereo, the startup being sued by all the major broadcasters in the United States. Diller was in the courtroom on Tuesday when the Supreme Court justices heard Aereo argue for its life. A few days later, he agreed to sit down with me for an interview. He told me what he thought of Tuesday's hearing and what a win - or a loss - by Aereo in court will mean to the future of television. (The Diller interview expands on my conversation last week with Chet Kanojia, the chief executive of Aereo. You can watch it here if you missed it.)
I'll also have a follow-up to last week's interview with investigative correspondent Sharyl Attkisson, who resigned from CBS News last month. She raised a question about whether the progressive media monitoring group Media Matters was paid to target her after she produced stories that were unflattering toward the Obama administration. She also said Media Matters "used to work with me on stories and tried to help me produce my stories," before turning against her. David Brock, the founder of Media Matters, will join me to discuss what his group does and doesn't do.
Two other segments to tell you about:
I'm very excited to talk with Mike Bettes, a meteorologist at The Weather Channel. Bettes has been chasing tornadoes for years. (I first met him in 2011 when we were both in Joplin, Missouri covering the aftermath of the disastrous tornado there.) This weekend he's going back out on the road for the first time since he and his crew were injured covering the El Reno, Oklahoma tornado last year. I'll ask him about what, if anything, he'll do differently this year.
And I'll look at the news coverage of Cliven Bundy's dispute with the government through a Red News/Blue News lens.
See you at 11 a.m. Eastern time!
By Brian Stelter, CNN
George Stephanopoulos just nipped months of television industry speculation in the bud.
His contract with ABC was due to come up for renewal at the end of this year. People inside that Disney (Fortune 500)-owned network and at rivals had already started to wonder whether Stephanopoulos would stay with ABC, and if so, at what price.,
But ABC News put any fears of Stephanopoulos leaving to rest Thursday by confirming that he had already signed a new contract.
Stephanopoulos, one of the network news division's most important players, will continue to co-host "Good Morning America" on weekdays and host "This Week" on Sundays.
Read more of Brian's article on CNN.com here.
By Brian Stelter, CNN
Non-HBO subscribers will soon be able to watch some of the network's old TV shows, like "The Sopranos" and "The Wire," on Amazon Prime's streaming video service.
Amazon (Fortune 500) described the deal as a first for HBO, which has a reputation for being tightfisted with its library of hit shows - even ones that stopped airing years ago.,
The HBO shows will be a significant addition to Amazon Prime as it attempts to sign up more monthly subscribers.
The deal draws a bright line between old and new. The seasons of "Girls," "The Newsroom" and "Veep" that are premiering this year won't be available through Amazon Prime for approximately three years. That means if viewers want to stay current, they have to subscribe to cable television and HBO (or borrow a friend's HBO GO password).
Read more of Brian's article on CNN.com here.