By Brian Stelter, CNN Senior Media Correspondent
Amazon wants to be the brain inside your big-screen TV.
On Wednesday the company introduced a box called Amazon fireTV that enables television sets to access Internet programming, including streaming shows from its Amazon Prime subscription service.
With the device, Amazon joins competitors like Google, Apple, Microsoft and Roku that want to power consumers' TV-watching, replacing (or - more likely - supplementing) the set top boxes from cable and satellite companies that sit in most living rooms.
The device may help advance Amazon's streaming TV ambitions. The company has started to introduce original shows, like "Alpha House" and "Betas," and has spent handsome sums of money to secure exclusive rights to other shows, like past seasons of Fox's "24." But its streaming service is a fraction of the size of Netflix.
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