.
Soon on Hulu: Ad that lets you order pizza
April 30th, 2014
12:55 PM ET

Soon on Hulu: Ad that lets you order pizza

By Brian Stelter, CNN

NEW YORK (CNNMoney) Just when you thought it couldn't get any easier to order pizza ...

Later this year, the streaming video service Hulu will serve up a Pizza Hut advertisement that allows viewers to order a pizza right within the ad.

The feature combines Pizza Hut's online ordering system with Hulu's interactive advertising system. It's the kind of thing that could become more common as companies take advantage of emerging interactive ad capabilities.

Mike Hopkins, the chief executive of Hulu, promoted the Pizza Hut ad campaign at Hulu's annual presentation for advertisers in New York on Wednesday. He called the ad an "in-stream purchase unit" and said other advertisers could use it to initiate product sales in the future.

Read more of Brian's article online here. 

Posted by
Filed under: Hulu • Reliable Sources
Hulu to pass the billion-dollar mark
December 18th, 2013
05:30 PM ET

Hulu to pass the billion-dollar mark

By Brian Stelter, CNN

Hulu might not be profitable yet, but it is about to be - in terms of annual revenue - a billion-dollar company.

The online television Web site said Wednesday that its 2013 revenue will top $1 billion, up from $695 million in 2012. Hulu is a joint venture between The Walt Disney Company, 21st Century Fox and NBCUniversal.

The increase in revenue came largely from signups for Hulu Plus, the Web site's paid subscription service. The company says it now has over 5 million paying subscribers, up from about 1.5 million at the end of 2011 and 3 million in 2012.

Hulu's reach pales in comparison to Netflix, but the results are encouraging.

"When you think about the fact that Hulu first launched out of beta in 2008, it's quite an impressive feat to scale the business from zero to $1 billion over the course of just six years," Mike Hopkins, the company's new chief executive, wrote in a blog post on Wednesday.

Read more of Brian's article here

Posted by
Filed under: Hulu • Reliable Sources