A new era at The Washington Post
When Jeff Bezos bought the legendary Washington-based newspaper, many questioned how involved the Amazon tycoon would be in the paper’s daily dealings. Vice President-at-large Len Downie, who worked at the paper for 44 years, joins Sesno to give his two cents on the Post’s future.
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Here is two ideas Mr Bezos could use to increase traffic on the WaPo website.
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First, get the software used by a journalism website (Fair dot org) that immediately displays a pop-up when someone moves their mouse over a headline. Their pop-ups display a one or two sentence opening paragraph of the article that was written for the headline. But if the WaPo would display at least five or six paragraphs in their pop-ups then more people would click on more headlines and see more advertising. It would also bring back the art of writing killer inverted pyramids. Second, the WaPo website should be programmed so a second window opens up every time someone clicks on a headline. The time that is consumed after clicking on an article is not a deterrent to reading the article. But clicking to go back to the home page is a deterrent. Especially when a reader decides that the article was not worth reading. His dissatisfaction is greatly magnified while waiting to got back to the home page. And that small displeasure becomes a subconscious deterrent to clicking on any headline.. This is why more newspaper articles are read when a reader can look at all of the articles just by turning the pages that he is holding in his hands. It is so much quicker. But my ideas will never be implemented because journalists are too narcissistic to listen to someone who doesn't have as much prestige as they do.