December 15th, 2013
12:25 PM ET

Behind the 'Anchorman 2' ad blitz

Sam Thielman and Brian Stelter discuss the viral marketing campaigns behind the "Anchorman" sequel.

Filed under: Anchorman • Reliable Sources • Ron Burgundy
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  13. Gary

    Indeed, there is such a thing as over-saturation. I had been somewhat looking forward to this movie, but I've already seen more than enough of Ron Burgundy to start my gut churning. I was in the ad business for 37 years. The "creative" strategy of "cutesey concept" VS expository sales pitch isn't always the most effective approach. The guest might be interested to learn that some CLIO Award winning ad agencies have actually been fired because their award-winning, "creative" approaches UN-sold the products. Check "Ogilvie On Advertising" for verification. Perhaps this "ad critic" might try working at a real agency copy desk. If he actually has, I would be rather surprised. But then, considering the state of advertising/marketing in the present day...maybe not.

    And again I wonder: does anyone at CNN ever read these comments?

    December 16, 2013 at 2:24 pm | Reply
  14. joev

    Re: Ron Burgundy Ad Blitz

    I have to disagree with your guest about no such thing as over-saturation ads. Let's set aside I find Will Ferrell's roles derivative and his acting remedial, seeing Mr. Ferrell's face plastered everywhere with what seems to selling Cars and Zinc supplement endorsements turns me off his movie.

    Of course, considering the tastes of my fellow Americans, I suppose it should come as no surprise the movie will have a terrific opening weekend; however, In the annals of comedy, Ferrell and his movies won't even register a footnote.

    December 15, 2013 at 1:11 pm | Reply

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