TV Guide Network goes after E! with 'PopSugar Now'
January 8th, 2014
04:00 PM ET

TV Guide Network goes after E! with 'PopSugar Now'

By Brian Stelter, CNN

PopSugar, the popular entertainment Web site for young women, is getting its first shot on television in a partnership with the TV Guide Network, the cable channel also known as TVGN.

For 12 weeks beginning Monday, a half-hour entertainment show called "PopSugar Now" will be shown on TVGN, which is slowly shedding its old TV-listings identity and becoming a broad entertainment channel.

The show is being televised at 6 p.m. ET weeknights, suggesting a brewing rivalry with the much bigger E! cable channel, which has its own nightly celebrity newscast at 7 p.m. ET.

"PopSugar Now" is being billed as an awards season addition to TVGN. But if it performs, "Now" could become a permanent part of the lineup.

Read more of Brian's article online here.

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