TV Guide Network goes after E! with 'PopSugar Now'
By Brian Stelter, CNN
PopSugar, the popular entertainment Web site for young women, is getting its first shot on television in a partnership with the TV Guide Network, the cable channel also known as TVGN.
For 12 weeks beginning Monday, a half-hour entertainment show called "PopSugar Now" will be shown on TVGN, which is slowly shedding its old TV-listings identity and becoming a broad entertainment channel.
The show is being televised at 6 p.m. ET weeknights, suggesting a brewing rivalry with the much bigger E! cable channel, which has its own nightly celebrity newscast at 7 p.m. ET.
"PopSugar Now" is being billed as an awards season addition to TVGN. But if it performs, "Now" could become a permanent part of the lineup.
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