Weather Channel blackout highlights competition from web
January 14th, 2014
08:00 PM ET

Weather Channel blackout highlights competition from web

By Brian Stelter, CNN

The ongoing blackout of the Weather Channel in DirecTV homes - affecting fully a sixth of all American households - exposes a challenge for television channels that carry weather, news and other types of information that are increasingly accessible on the Internet.

The channels have to ensure that they're providing something the Internet can't - and that may be getting harder and harder to do.

"News, weather and financial information are so widely available online, it's very cannibalistic to these genres," said Derek Baine, a senior analyst for SNL Kagan.

The television blackout, after all, doesn't extend to what is arguably the Weather Channel's most important asset, Weather.com. DirecTV customers still have access to the Web site, "which may be cannibalizing the core channel anyways," Baine said.

Read more of Brian's article here.

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soundoff (2 Responses)
  1. TLORop

    The weather channel is useless. I dont need to know the weather in New York I need to know the weather here. Which is why I use my cell phone to check the weather. I can get my local weather immediately. I would have to wait for the weather channel to finish reporting the most recent natural disaster and even then they don't report the weather on every city and town mine included.

    January 19, 2014 at 11:25 am | Reply
  2. Frank S

    I have checked out Weather Nation. Not liking it.

    January 16, 2014 at 7:01 am | Reply

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