Disney to pay at least $500 million for YouTube video maker
By Brian Stelter, CNN
Highlighting Web video's growing value to big media, The Walt Disney Company on Monday said it would acquire Maker Studios for an initial sum of $500 million.
Maker Studios is a leading producer and distributor of short, entertaining videos on YouTube, many of which are geared toward millennials. Its vast array of online channels total 5.5 billion YouTube views per month, according to Maker, which makes it one of the most successful online video companies of its kind.
In effect, Maker has helped create a whole new universe of shows, made for the Web rather than television, and now Disney can learn from them. This is especially important because key Disney demographics — like teenagers — are flocking to YouTube and other online video destinations.
Read more of Brian's article online here.
About "Reliable Sources"
Now more than ever, the press is a part of every story it covers. And CNN's "Reliable Sources" is one of television's only regular programs to examine how journalists do their jobs and how the media affect the stories they cover.
Subscribe on iTunes | Instagram
Tune in every Sunday at 11am Eastern time!
About the host
Brian Stelter is the host of "Reliable Sources" and the senior media correspondent for CNN Worldwide. Before he joined CNN in November 2013, Stelter was a media reporter for The New York Times. He is the author of the New York Times best-seller "Top of the Morning."
Here's his biography. You can read his stories on this blog and at CNNMoney.com/Media/.
@cnnreliable on Twitter
soundoff (No Responses)