Apple eyes partnerships in bid to reinvent TV
March 24th, 2014
03:55 AM ET

Apple eyes partnerships in bid to reinvent TV

By Brian Stelter, CNN

NEW YORK (CNNMoney) Apple may have grand ideas about how to reinvent television, but for now, rather than attempting an end-run around the industry's incumbents, it continues to seek partnerships with them.

The computing giant's next foray into TV could come in partnership with Comcast, the largest television and broadband provider in the United States, The Wall Street Journal reported Sunday night.

The Journal said that the two companies are holding talks that could result in Comcast delivering an Apple-branded TV service the same way it delivers phone calls and cable video-on-demand. These are called "managed services," and are set apart from the broadband connections that bring Netflix (NFLX), YouTube and other websites to customers. The arrangement would allow Apple to be confident that its video offerings won't sputter the way some other streams do.

Read more of Brian's article online here. 

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Filed under: Apple • Comcast
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