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Soon on Hulu: Ad that lets you order pizza
April 30th, 2014
12:55 PM ET

Soon on Hulu: Ad that lets you order pizza

By Brian Stelter, CNN

NEW YORK (CNNMoney) Just when you thought it couldn't get any easier to order pizza ...

Later this year, the streaming video service Hulu will serve up a Pizza Hut advertisement that allows viewers to order a pizza right within the ad.

The feature combines Pizza Hut's online ordering system with Hulu's interactive advertising system. It's the kind of thing that could become more common as companies take advantage of emerging interactive ad capabilities.

Mike Hopkins, the chief executive of Hulu, promoted the Pizza Hut ad campaign at Hulu's annual presentation for advertisers in New York on Wednesday. He called the ad an "in-stream purchase unit" and said other advertisers could use it to initiate product sales in the future.

Read more of Brian's article online here. 

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Filed under: Hulu • Reliable Sources
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