Soon on Hulu: Ad that lets you order pizza
By Brian Stelter, CNN
Later this year, the streaming video service Hulu will serve up a Pizza Hut advertisement that allows viewers to order a pizza right within the ad.
The feature combines Pizza Hut's online ordering system with Hulu's interactive advertising system. It's the kind of thing that could become more common as companies take advantage of emerging interactive ad capabilities.
Mike Hopkins, the chief executive of Hulu, promoted the Pizza Hut ad campaign at Hulu's annual presentation for advertisers in New York on Wednesday. He called the ad an "in-stream purchase unit" and said other advertisers could use it to initiate product sales in the future.
Read more of Brian's article online here.
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Brian Stelter is the host of "Reliable Sources" and the senior media correspondent for CNN Worldwide. Before he joined CNN in November 2013, Stelter was a media reporter for The New York Times. He is the author of the New York Times best-seller "Top of the Morning."
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