Jonathan Klein, a former president of CNN/U.S., speaks with Brian Stelter about the television industry's uncomfortable dependence on Nielsen.
"Ratings rule television. So, really, it's Nielsen that rules television," Stelter said.
Nielsen ratings are what's called the "currency" for the whole TV industry to buy and sell ads and determine what's popular and what's not.
"Nielsen recently admitted to a glitch, a software bug that affected broadcast ratings for months," Stelter said. While the bug was minor, "the incident just deepened the TV industry's mistrust of the company."
Ratings are the "report card" for TV, Klein said, but when he was running CNN, the data never offered enough insight.
"They were a very narrow snapshot of one type of behavior - how many people are sitting in front of a couch watching TV - when, in fact, we know that it's really a panorama. You know, media consumption is about squeezing [TV] in amidst a lot of other things - tweeting, cooking, reading, putting your kids to bed, waking them up, whatever."
"And so, they never felt reliable," Klein said, "and never told us the most important piece of information which is who is watching, and what else are they watching, and what else are they doing, and where else could we find those people, and that's the advantage of digital media over the old obsolete Nielsen ratings."
Nielsen produces viewership estimates for the entire United States population using a scientific sample of 25,000 homes. The company is confident in its sample: "Today," it says, "the ratings are very reliable for the day-to-day, national networks."
The recent glitch affected "a very small amount of total viewing," according to the company.
But when the ratings were corrected, it changed the outcome of the nightly news ratings race - ABC's "World News Tonight" was thought to have beaten the "NBC Nightly News," but it turned out NBC was still #1 among total viewers.
I need to to thank you for this wonderful read!! I definitely enjoyed every bit of it. I've got you book marked to look at new stuff you postÖ
An intriguing discussion is worth comment. There's no doubt that that you ought to write more on this subject matter, it might not be a taboo matter but typically people don't speak about such issues. To the next! Cheers!!
Greetings! Very useful advice in this particular article! It's the little changes which will make the most significant changes. Thanks for sharing!
An impressive share! I've just forwarded this onto a colleague who had been conducting a little research on this. And he actually bought me lunch simply because I found it for him... lol. So let me reword this.... Thank YOU for the meal!! But yeah, thanks for spending some time to talk about this subject here on your site.
That is a great tip especially to those new to the blogosphere. Brief but very accurate infoÖ Many thanks for sharing this one. A must read post!
After I originally left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and from now on each time a comment is added I get four emails with the exact same comment. Is there a way you can remove me from that service? Appreciate it!
Oh my goodness! Impressive article dude! Many thanks, However I am having difficulties with your RSS. I donít understand the reason why I am unable to join it. Is there anyone else getting similar RSS issues? Anybody who knows the solution can you kindly respond? Thanx!!
Good day! I simply would like to give you a big thumbs up for your excellent information you have here on this post. I'll be returning to your website for more soon.
I blog frequently and I truly thank you for your content. This great article has truly peaked my interest. I will book mark your website and keep checking for new information about once per week. I opted in for your Feed too.
Nice post. I learn something new and challenging on blogs I stumbleupon on a daily basis. It's always useful to read articles from other writers and use something from their websites.
Greetings! Very useful advice within this post! It's the little changes which will make the biggest changes. Many thanks for sharing!
You're so interesting! I do not think I've read through anything like this before. So great to find somebody with some genuine thoughts on this subject matter. Seriously.. thank you for starting this up. This site is one thing that is needed on the internet, someone with a little originality!
Greetings! Very useful advice within this article! It's the little changes that will make the most significant changes. Thanks for sharing!
Excellent write-up. I definitely appreciate this website. Stick with it!
Everything is very open with a clear clarification of the challenges. It was really informative. Your site is very helpful. Thanks for sharing!
The very next time I read a blog, Hopefully it does not disappoint me as much as this particular one. After all, I know it was my choice to read, but I actually believed you'd have something helpful to say. All I hear is a bunch of moaning about something that you can fix if you were not too busy seeking attention.
An interesting discussion is definitely worth comment. I do think that you should publish more on this topic, it might not be a taboo subject but generally folks don't discuss such topics. To the next! Cheers!!
Very good post. I am going through a few of these issues as well..
sildenafil us pharmacy https://www.pharmaceptica.com/
Having read this I believed it was extremely enlightening. I appreciate you taking the time and energy to put this informative article together. I once again find myself personally spending a significant amount of time both reading and leaving comments. But so what, it was still worth it!
Good write-up. I definitely love this website. Thanks!
This site was... how do I say it? Relevant!! Finally I've found something that helped me. Kudos!
Good web site you have here.. Itís difficult to find excellent writing like yours these days. I seriously appreciate individuals like you! Take care!!
This blog was... how do I say it? Relevant!! Finally I have found something that helped me. Thanks a lot!
I must thank you for the efforts you've put in penning this site. I am hoping to view the same high-grade blog posts by you in the future as well. In fact, your creative writing abilities has inspired me to get my own site now 😉
When I initially commented I clicked the "Notify me when new comments are added" checkbox and now each time a comment is added I get three emails
with the same comment. Is there any way you can remove
me from that service? Thank you!
erectile exercises https://www.pharmaceptica.com/
Saved as a favorite, I love your blog!
I'm more than happy to discover this page. I want to to thank you for your time for this fantastic read!! I definitely enjoyed every little bit of it and i also have you book-marked to see new information on your site.
I was pretty pleased to discover this page. I want to to thank you for your time just for this fantastic read!! I definitely appreciated every part of it and I have you saved as a favorite to see new information in your website.
You ought to take part in a contest for one of the finest sites on the net. I will recommend this website!
Hello there, I do think your website might be having browser compatibility problems. Whenever I look at your blog in Safari, it looks fine however, when opening in Internet Explorer, it's got some overlapping issues. I just wanted to provide you with a quick heads up! Other than that, excellent website!
I blog frequently and I genuinely thank you for your information. Your article has truly peaked my interest. I'm going to book mark your website and keep checking for new information about once a week. I opted in for your RSS feed as well.
That is a great tip especially to those fresh to the blogosphere. Brief but very accurate informationÖ Thank you for sharing this one. A must read post!
Hi, i think that i noticed you visited my website thus i came to
go back the choose?.I'm attempting to to find things to enhance my web site!I
suppose its good enough to make use of some of your ideas!!
There is certainly a great deal to learn about this topic. I like all of the points you made.
Spot on with this write-up, I truly think this web site needs a great deal more attention. Iíll probably be back again to see more, thanks for the info!
Good day! I just would like to offer you a big thumbs up for your great information you have right here on this post. I am coming back to your website for more soon.
Everything is very open with a precise explanation of the challenges. It was truly informative. Your website is useful. Thank you for sharing!
Hello! I could have sworn Iíve visited your blog before but after browsing through a few of the articles I realized itís new to me. Anyways, Iím definitely happy I found it and Iíll be bookmarking it and checking back regularly!
Hello There. I found your blog using msn. This is an extremely well written article.
I'll be sure to bookmark it and return to read more of your useful information. Thanks for the post.
I'll definitely comeback.
You need to take part in a contest for one of the greatest sites on the internet. I'm going to recommend this site!
Way cool! Some very valid points! I appreciate you writing this article and also the rest of the site is really good.
When I originally left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and now whenever a comment is added I recieve four emails with the same comment. Is there a way you are able to remove me from that service? Many thanks!
My programmer is trying to persuade me to move to .net from PHP.
I have always disliked the idea because of the expenses.
But he's tryiong none the less. I've been using WordPress on numerous websites
for about a year and am anxious about switching to another platform.
I have heard good things about blogengine.net. Is there a way I can transfer all my
wordpress posts into it? Any help would
be really appreciated!
Your method of telling the whole thing in this piece of
writing is in fact pleasant, every one can effortlessly understand it, Thanks a lot.
I must thank you for the efforts you've put in penning this site. I really hope to view the same high-grade blog posts by you later on as well. In truth, your creative writing abilities has encouraged me to get my very own website now 😉
It's actually a cool and useful piece of information. I'm happy that you shared
this useful info with us. Please stay us informed like this.
Thank you for sharing.
Very good information. Lucky me I discovered your website by accident (stumbleupon). I have bookmarked it for later!
Undeniably believe that that you stated. Your favorite reason seemed to be at
the net the easiest thing to bear in mind of. I say to you, I definitely get irked
even as other people think about concerns that they just don't recognize about.
You controlled to hit the nail upon the top and outlined out the whole
thing without having side-effects , other folks could
take a signal. Will likely be back to get more. Thank you
Can I simply just say what a relief to uncover someone that actually understands what they are talking about online. You certainly know how to bring an issue to light and make it important. More people have to read this and understand this side of your story. It's surprising you are not more popular since you most certainly possess the gift.
Undeniably consider that that you said. Your favourite justification appeared to be at the net the
easiest thing to take into account of. I say to you, I certainly get annoyed
at the same time as folks think about concerns that they
just do not recognise about. You managed to hit the nail upon the highest
as neatly as outlined out the whole thing with no need side-effects , folks can take a signal.
Will likely be back to get more. Thank you
Look into my web site :: abstract painting
This website really has all of the info I needed about this subject and didnít know who to ask.
I was able to find good information from your articles.
Nice post. I learn something new and challenging on sites I stumbleupon every day. It's always helpful to read through articles from other authors and use something from other websites.
Way cool! Some very valid points! I appreciate you writing this post plus the rest of the site is very good.
I want to to thank you for this great read!! I definitely enjoyed every bit of it. I have you saved as a favorite to check out new stuff you postÖ
You're so cool! I don't suppose I've read through something like this before. So nice to discover someone with a few unique thoughts on this subject matter. Seriously.. many thanks for starting this up. This website is something that is required on the internet, someone with some originality!
You're so awesome! I don't think I have read through anything like this before. So good to find somebody with some original thoughts on this issue. Really.. thank you for starting this up. This website is one thing that is required on the web, someone with a bit of originality!